Social Business Management


Social Entrepreneurship

THE CHALLENGE:
Providing gainful employment has become a big issue for governments in these times. Looking only to the private and the public sector (government related jobs) for employment creation cannot be the only solution. Foreign investment is eagerly sought and many factories are also automated requiring less man power.

Leaving employment aside, if one should look around the Indian urban scenario and see what things need fixing…? There is much found wanting! For instance solid waste management is pathetic; streets littered with garbage are a common sight. Waste dumping yards on the periphery of the city cause considerable discomfort to those living around them, due to the foul decomposing smell that always lingers in the air; and they also ruin the ground water due to leaching of the toxic material into the earth. Untreated sewage is let into city waterways at many locations. Like this there are many glaring environmental and health issues that still plague civilizations in these times. The people also have tremendous negative issues such as gender violence, violence acts by fundamentalists and terrorists, women and child trafficking and so on. Humanity also needs to be enlightened and weaned away from these animalistic traits for lasting emancipation. Therefore, connecting the transformative work that is need, with the folk who need work, would seem to be the most logical solution.

THE INTERVENTION:
Proactive social entrepreneurship has the potential to address environmental and social challenges and transform them into appropriate opportunities that can attract men, money and matter to sustainably resolve the respective issues and also provide gainful employment for job seekers.

Conventional business and entrepreneurial efforts do not necessarily focus on addressing the humungous social needs. It requires a higher human response to empathize with the suffering and broken, be it people or planet issues. This needs to combine with an entrepreneurial response focusing on emancipating and developing people, which births social entrepreneurial projects. This is where ‘Social Business Management Accredited Practitioner Certification Program’ from People Planet Institute approaches the subject from primarily focusing on understanding the needs of people and planet (environment). Subsequently appropriate sustainable solutions that benefit the common good of all are identified and embarked, in order to crystallize into specific action programs.

Stewardship of creation, of both people and planet, is the driving ethos of social entrepreneurial spirit. Emancipation and the holistic development of the environment that is facing degradation and human-beings under neglect and social oppression is a good focus to develop, in order to identify and evaluate possible ventures; thereby turning these challenges into opportunities to improve the quality of life and also generate suitable incomes to sustain the respective initiatives and usher visible transformation.

QUOTES
“My dream is to find individuals who take financial resources and convert them into changing the world in the most positive ways.” Jeff Skoll

“An idea is like a play. It needs a good producer and a good promoter even if it is a masterpiece. Otherwise the play may never open; or it may open but, for a lack of an audience, close after a week. Similarly, an idea will not move from the fringes to the mainstream simply because it is good; it must be skilfully marketed before it will actually shift people's perceptions and behavior.”
- David Bornstein, How to Change the World: Social Entrepreneurs and the Power of New Ideas

“One of the newest figures to emerge on the world stage in recent years is the social entrepreneur. This is usually someone who burns with desire to make a positive social impact on the world, but believes that the best way of doing it is, as the saying goes, not by giving poor people a fish and feeding them for a day, but by teaching them to fish, in hopes of feeding them for a lifetime. I have come to know several social entrepreneurs in recent years, and most combine a business school brain with a social worker's heart. The triple convergence and the flattening of the world have been a godsend for them. Those who get it and are adapting to it have begun launching some very innovative projects.”
- Thomas L. Friedman, The World Is Flat: A Brief History of the Twenty-first Century

“Entrepreneurial quality - is by far the toughest (criterion for a social entrepreneur).. For every one thousand people who are creative and altruistic and energetic, there's probably only one who fits this criterion, or maybe even less than that. By this criterion...we do not mean someone who can get things done. There are millions of people who can get things done. There are very, very few people who will change the pattern in the whole field.”
- Bill Drayton

Over the past century, researchers have studied business entrepreneurs extensively…In contrast, social entrepreneurs have received little attention. Historically, they have been cast as humanitarians or saints, and stories of their work have been passed down more in the form of children's tales than case studies. While the stories may inspire, they fail to make social entrepreneurs' methods comprehensible. One can analyze an entrepreneur, but how does one analyze a saint?”
- David Bornstein, How to Change the World: Social Entrepreneurs and the Power of New Ideas

“Without question, the balance of power on the planet today lies in the hands of business. Corporations rival governments in wealth, influence, and power. Indeed, business all too often pulls the strings of government. Competing institutions - religion, the press, even the military - play subordinate roles in much of the world today. If a values-driven approach to business can begin to redirect this vast power toward more constructive ends than the simple accumulation of wealth, the human race and Planet Earth will have a fighting chance.”
- Ben Cohen, Values-Driven Business: How to Change the World, Make Money, and Have Fun